Food Marketing to Children and Youth

This is a report from the Institute of Medicine Committee on Food Marketing and the Diets of Children and Youth–made up of professionals in the US representing a variety of fields from advertising to medicine concerned with the influence of food and beverage marketing on the diets and health of children. It reviews scientific studies, primarily those having to do with television advertising, and considers in detail the health and eating patterns of children; developmental, family, social, community, and macrosystem factors affecting consumption, preferences, purchase requests, and beliefs; marketing approaches and their influence on obesity; and policy issues. The final chapter provides recommendations for industry and government action, including better nutrition in schools, labeling, and regulation of advertising and marketing. The book is aimed at parents, federal and state government agencies, educators and schools, health care professionals, industry companies and trade groups, media, and those in community and consumer advocacy. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)