A fully updated new edition of the fun and easy guide to getting up and running on TwitterWith more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to TwitterWritten by a Twitter pioneer who was one of the first marketers to fully tap into Twitter’s business applicationsIdeal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and servicesExplains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter