With the aid of a specially developed model - The 5 C’s Model - expert authors demonstrate how to get your communications right internationally and ensure that meetings, both face-to-face and virtual, go according to plan. Barry Tomalin and Mike Nicks offer strategies and tactics for getting people from different countries on your side, and detailing the knowledge you need to make the right impression and avoid giving offence. The authors provide a framework for understanding any culture in the world, but include specific chapters on the top 10 economies in the world in 2050, according to Morgan Grenfell bank: China, USA, Germany, UK, Russia, India, Brazil, France, Italy and Japan
