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Based on , this chapter offers a fine-grained analysis of how irony and are likely to be processed by viewers watching a but also highlights the pragmatic functions of such an indirect strategy. It dissects a 1:40 tongue-in-cheek video which served as an introduction to the 2014 Live (Mostly) press conference. It features Mick Jagger accusing the coming troupe of being “wrinkly old men trying to relive their youth”, using irony and as powerful means of promotion. Bringing together different theoretical frameworks of irony that are usually described as competing, this chapter highlights how are twisted in the “” of the video through the use of (mock) , generating pragmatic paradoxes.
