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This book examines how successful technology-based firms like Google, Apple, and Amazon spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The author shows firms how to see through their customers’ eyes, spot new opportunities for growth, and innovate for extraordinary customer value. In addition, the book explains how to exploit market trends and focus on the right markets, and how to anticipate future changes in competitor capability,customer need, and technology–while managing uncertainty and risk–
