Please note: This is a companion version & not the original book. Book Preview: #1 Digital marketing is the process of marketing a product or service through the use of digital media. It is a part of almost every business decision from product development and pricing to public relations and even recruitment. #2 The focus of this book is on digital marketing, and the word marketing is as important as the word digital. It is crucial that digital marketing is an integral part of all marketing activities. #3 The modern internet age began with the launch of Google in 1998. Web 2. 0 was a term coined in 1999 by Darcy DiNucci, but not popularized until Tim O’Reilly in 2004. With Web 2. 0, there was no overhaul of technology, but more a shift in the way websites are created. #4 The key considerations when marketing your product or service digitally are whether it can or will sell online, and whether there are opportunities to make it more appropriate for the online or mobile audiences.
