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India Is very rich In biodiversity, housing around 6-12 per cent of world’s total species of plants This mega-diversity is intricately related to the socio-cultural practices of the country. This book makes an in-depth study of the market potential of medicinal plants in India. Outlining the need of medicinal plants, it describes in detail types and importance of plants of medicinal and aromatic significance. Taking a close look at the consumer behaviour on Indian environment, it highlights the necessity of continued and integrated research on sustaining the natural production of medicinal plants and tapping their marketing potential in India and abroad. It also puts emphasis on scientific ways of exploring, studying and applying the research-based information about these natural offerings for the sake of Their medicinal and commercial use in the pharmaceutical sector.
