Marketing-Management mit Multimedia

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Marketing-Management mit Multimedia
Springer Nature
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Die Herausgeber Christoph Wamser, Diplomkaufmann, ist Spezialist für den Einsatz neuer Medien und Mitglied der Electronic Marketing Group der Managementberatung Arthur D. Little International, Düsseldorf. Dietmar H. Fink, Diplomkaufmann, ist Berater im Geschäftsbereich TIME (Telekommunikation, Informationstechnologie, Medien und Elektronik) der Managementberatung Arthur D. Little in Düsseldorf und Mitbegründer der Electronic Marketing Group.

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