Legacies and in-memory gifts are a crucial source of income for charities, as well as a fulfilling giving experience for pledgers. For fundraisers doing the asking it can also be highly rewarding, but you need to have the skills and know-how to hone your approach. This ground-breaking guide brings together 24 of the charity sector’s biggest thinkers and most experienced fundraisers to offer you sound, practical advice. The fourth edition explores the strategies and techniques that fundraisers need to know. It also covers legal and ethical issues, as well as essential information on how to manage legacy income. It is packed with case studies anddigital communications and media, new in-memory giving strategie and legacy administration systems. This is a key textbook for anyone responsible for fundraising, whether your post covers legacy giving in particular, or you have a wider remit. The guide will also be of use to senior charity staff, chief executives and trustees considering a legacies strategy.
