Incorporate the power of Einstein in your Salesforce application About This Book * Make better predictions of your business processes using prediction and predictive modeling * Build your own custom models by leveraging PredictionIO on the Heroku platform * Integrate Einstein into various cloud services to predict sales, marketing leads, insights into news feeds, and more Who This Book Is For This book is for developers, data scientists, and Salesforce-experienced consultants who want to explore Salesforce Einstein and its current offerings. It assumes some prior experience with the Salesforce platform. What You Will Learn * Get introduced to AI and its role in CRM and cloud applications * Understand how Einstein works for the sales, service, marketing, community, and commerce clouds * Gain a deep understanding of how to use Einstein for the analytics cloud * Build predictive apps on Heroku using PredictionIO, and work with Einstein Predictive Vision Services * Incorporate Einstein in the IoT cloud * Test the accuracy of Einstein through Salesforce reporting and Wave analytics In Detail Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on. This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the force.com platform, along with Einstein, to build smarter apps. The core chapters focus on developer content and introduce PredictionIO and Sal …
