The goal of asset management is to advise a client on the market, operations and financial management of a hotel to help maintain or improve its value. Many factors influence when a client may be forced to examine market position, financial structure, operating policies or management of a hotel. Competitors with modern technology, aggressive marketing or changing brand affiliations put pressure on owners and lenders to reexamine their situation. Rising remodelling costs make it more important to maintain a hotel or motel at its best. Without good oversight management, the equity and reputation built up over the years may diminish rapidly. This book will prove beneficial to the students, teachers and researchers in the field of this subject.
