Looks at the issues involved in writing a professional Feasibility Study with lots of checklists and prompts. Identifying exactly what the project is, current market segments, customer profile, cash flow and revenues, competitive advantage, management methods. Contents include: Getting started Aims and objectives Commercial reality Legal issues The business environment Positioning Strategic capabilities Organisational culture Strategy development Planning SWOT analysis Marketing Differentiation Barriers to entry Risk management Will it show a profit? Pricing strategies Performance objectives Pricing Competitive advantage Critical success factors Break even analysis Finance and cash flow templates
