Facebook 101

If you have a business, your customers are on Facebook! Now what? No matter what kind of business you have, you can boost your profits by knowing how to market with Facebook. This book guides you each step of the way, showing you how to create a powerful Facebook presence that will attract new customers and keep your previous customers engaged. Whether you’re a computer geek or a social-media newbie - whether you want to use Facebook’s free grassroots techniques or use its paid-advertising platform - here’s how to get started. You’ll learn: > How to create a free Facebook Page. > How to use Facebook for free market research. > To use Facebook ads to complement your other marketing effort. > Winning techniques used by Facebook marketers like you. > How to connect with mobile users. > How to generate direct sales from your Facebook Page. > Secrets for driving traffic from your Facebook Page to your website. > Why a business Page, not a regular Facebook profile, is essential to your marketing plan. > How to give your best customers a voice. > To use Facebook photos to feature your products and services. > How to keep customers coming back - and spreading the word. > How to use Facebook’s paid advertising platform. > How to craft Facebook sponsored stories. > How to test and improve your Facebook ads. > How to use apps with your Facebook Page. > Why to use the Facebook Marketplace. > How to avoid Facebook spam. > To use re-built social plug-ins to supercharge your Facebook Page.