A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new chapter on newsletters. In this book, you’ll discover: How to attract and retain customers with stellar online communication . How to choose your words well, sparingly, and with an emphasis on honest empathy for your customers. Best practices for crafting credible, trustworthy content that’s steeped in thetried-and-tested rules of modern journalism .Traditional marketing techniques just won’t cut it anymore. In this latest edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine and upgrade your content marketing chops.–
