This go-to guide is ideal for Web design, user experience, business students and any other students tasked with developing clear and consistent content in any medium. It provides guidelines for developing and implementing a content strategy, and an abundance of examples along with concrete suggestions and action plans for implementing these strategies. In the end, students will be able to: Tell a cohesive story, which translates into conversions Stop wasting time and money re-writing the same or similar content over and over Give customers one clear message that’s consistent in all mediums Determine whether their content is boosting their brand and the bottom line Develop guidelines that let them say no to unnecessary content that’s not on-brand Keep content up-to-date by improving organization and making the task less time-consuming The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
