This book will provide you with concise informative guides to avoid the pitfalls and misleading marketing when purchasing a telescope or other beginner astronomy equipment for yourself or others. This is NOT a buyer’s guide for specific makes and models of equipment because such guides become quickly outdated and useless. This book will teach you how to determine for yourself what equipment best suites your needs. The misleading marketing of some telescopes is so bad that in my opinion it is even more flagrant than the marketing of ?snake oil? alternative medicine products. But at least you won’t be spending your health care money on beginner telescopes (that comes later after you are more involved in the hobby). With some products you can trust that a name-brand version is a good choice, even if you know very little about the product.. Unfortunately, that is no help with beginner scopes. Strangely, a large number of high end professional telescope companies make junk toy telescopes and use misleading marketing and advertising for these scopes. The aim of this book is to be a short, concise guide to becoming not only an educated consumer when shopping for a first telescope, but also to make sure you are not disappointed with your first experiences using an amateur telescope.