Brandraising - How Nonprofits Raise Visibility and Money Through Smart Communications

Brandraising - How Nonprofits Raise Visibility and Money Through Smart Communications
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Brandraising offers nonprofit leaders a proven approach to fundraising that puts the focus on marketing, branding, and communications. In this vital resource, Sarah Durham - an acclaimed nonprofit communications expert - reveals the importance of an integrated marketing and fundraising plan based on a foundation of clear mission and relevant strategy. She offers detailed, practical guidance for building a recognizable and meaningful brand, and developing a comprehensive, multi-level communications strategy.