Aligned to Achieve - How to Unite Your Sales and Marketing Teams into a Single Force for Growth

Aligned to Achieve - How to Unite Your Sales and Marketing Teams into a Single Force for Growth
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A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ‘dream team’ that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization’s financial and strategic goals. Misalignment between sales and marketing is an age-old problem?frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It’s also detrimental to your organization’s performance?but the problem is not insurmountable. In fact, most of the obst …|Books|https://wordery.com/jackets/4e355746/aligned-to-achieve-how-to-unite-your-sales-and-marketing-teams-into-a-single-force-for-growth-t-eiler-9781119291756.jpg|9781119291756|Aligned to Achieve - How to Unite Your Sales and Marketing Teams into a Single Force for Growth : Hardback : John Wiley & Sons Inc : 9781119291756 : 11 Nov 2016 : A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sa …|new|1|1|999|18.99|0|GBP|T Eiler|John Wiley & Sons Inc|11 Nov 2016|Sales & marketing 9781119286950|The High-Potential Leader|18.00|https://wordery.com/the-high-potential-leader-ram-charan-9781119286950|Set your sights on High-Potential leadership and help your organization thrive In today’s tumultuous and rapidly evolving business environment, High-Potential leaders are in high demand. Do you possess the relationship skills, strategic vision, innovation, and determination needed to thrive as a high-potential leader in your organization? New York Times bestselling author Ram Charan answers that question and helps you hop on the fast-track to leadership success in this insightful guide. Traditionally, leaders have risen up through the ranks based on their cognitive abilities, analytical skills, thoroughness, and even perfectionist tendencies, but as modern businesses have moved to a more digitally-driven model, the criteria for leaders has markedly changed. The High-Potential Leader explains the modern business climate while highlighting the critical role relationship building, communication style, engagement, and ability to motivate and bring out the best performance in others play in becoming an impactful leader. Whether you’re just embarking on your leadership journey or are ready to make the leap to the next leadership level, Charan’s real-world lessons and practical advice will help you discover who you are as a leader, chart your path, accelerate your growth, and ultimately, become the high-potential leader your organization needs to succeed.|Books|https://wordery.com/jackets/023d6ec9/the-high-potential-leader-ram-charan-9781119286950.jpg|9781119286950|The High-Potential Leader : Hardback : John Wiley & Sons Inc : 9781119286950 : 14 Apr 2017 : Set your sights on High-Potential leadership and help your organization thrive In today s tumultuous and rapidly evolving business environment, High-Potent …|new|1|1|1|22.99|0|GBP|Ram Charan|John Wiley & Sons Inc|14 Apr 2017|Management: leadership & motivation 9781119292777|VMware Software-Defined Storage - A Design Guide to The Policy-Driven, Software-Defined Storage Era|42.50|https://wordery.com/vmware-software-defined-storage-a-design-guide-to-the-policy-driven-software-defined-storage-era-m-hosken-9781119292777|The inside guide to the next generation of data storage technology VMware Software?Defined Storage, A Guide to the Policy Driven, Software?Defined Storage Era presents the most in?depth look at VMware?s next?generation storage technology to help solutions architects and operational teams maximize quality storage design. Written by a double VMware Certified Design Expert, this book delves into the design factors and capabilities of Virtual SAN and Virtual Volumes to provide a uniquely detailed examination of the software?defined storage model. Storage?as?a?Service (STaaS) is discussed in terms of deployment through VMware technology, with insight into the provisioning of storage resources and operational management, while legacy storage and storage protocol concepts provide context and demonstrate how Virtual SAN and Virtual Volumes are meeting traditional challenges. The discussion on architecture emphasizes the economies of storage alongside specific design factors for next?generation VMware based storage solutions, and is followed by an example in which a solution is created based on the preferred option identified from a selection of cross?site design options. Storage hardware lifecycle management is an ongoing challenge for IT organizations and service providers. VMware is addressing these challenges through the software?defined storage model and Virtual SAN and Virtual Volumes technologies; this book provides unprecedented detail and expert guidance on the future of storage. Understand the architectural design factors of VMware?based storage Learn best practices for Virtual SAN stretched architecture implementation Deploy STaaS through vRealize Automation and vRealize Orchestrator Meet traditional storage challenges with next?generation storage technology Virtual SAN and Virtual Volumes are leading the way in efficiency, automation, and simplification, while maintaining enterprise?class features and performance. As organizations around the wo …|Books|https://wordery.com/jackets/59411aaf/vmware-software-defined-storage-a-design-guide-to-the-policy-driven-software-defined-storage-era-m-hosken-9781119292777.jpg|9781119292777|VMware Software-Defined Storage - A Design Guide to The Policy-Driven, Software-Defined Storage Era : Paperback : Sybex Inc.,U.S. : 9781119292777 : 18 Oct 2016 : The inside guide to the next generation of data storage technology VMware Software-Def …|new|1|1|5|47.5|0|GBP|M Hosken|John Wiley & Sons Inc|18 Oct 2016|Programming & scripting languages: general 9781119281467|QuickBooks 2017 For Dummies|18.64|https://wordery.com/quickbooks-2017-for-dummies-stephen-l-nelson-9781119281467|Explains how to use the small business finance program to download credit transactions, produce income statements and cash flow reports, manage payroll, write checks, pay bills, and maintain tax records.|Books|https://wordery.com/jackets/a94a18c7/quickbooks-2017-for-dummies-stephen-l-nelson-9781119281467.jpg|9781119281467|QuickBooks 2017 For Dummies : Paperback : John Wiley & Sons Inc : 9781119281467 : 17 Oct 2016 : The perennial bestseller updated for the latest release of QuickBooks If you’re like most people involved with a small business, accounting isn’t neces …|new|1|1|999|19.99|0|GBP|Stephen L. Nelson|John Wiley & Sons Inc|17 Oct 2016|Accounting software 9781119293477|Office 2016 for Dummies Book|14.99|https://wordery.com/office-2016-for-dummies-book-w-wang-9781119293477|Office 2016 For Dummies (9781119293477) was previously published as Office 2016 For Dummies (9781119077374). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The bestselling Microsoft Office book of all time Packed with straightforward, friendly instruction, this updated edition of the bestselling Microsoft Office book gets you thoroughly up to speed on the latest version of the industry standard for office productivity suites. In no time, Office 2016 For Dummies will help you become a whiz at Word, take your Excel skills to new heights, add pizzazz to your PowerPoint presentations, and make every part of your work day more organized and productive. 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Helps you make sense of word processing, email, presentations, data management and analysis, and much more Covers the five main Office applications: Word, Excel, PowerPoint, Outlook, and Access Walks you through the new features of Microsoft Office 2016 Written by a veteran author who has written more than 20 For Dummies books, which account for more than three million books in print If you’re an uninitiated user looking to make the most of this powerful suite of applications, this hands-on, friendly guide is the key to your brand new Office!|Books|https://wordery.com/jackets/5ecabdf6/office-2016-for-dummies-book-w-wang-9781119293477.jpg|9781119293477|Office 2016 for Dummies Book : Paperback : John Wiley & Sons Inc : 9781119293477 : 05 Aug 2016 : Office 2016 For Dummies (9781119293477) was previously published as Office 2016 For Dummies (9781119077374). While this version features a new Dummies cov …|new|1|1|5|19.99|0|GBP|W Wang|John Wiley & Sons Inc|05 Aug 2016|Microsoft Office 9781119282044|Psychological Analysis - How to Make Money, Outsmart the Market, & Join the Smart Money Circle|25.99|https://wordery.com/psychological-analysis-how-to-make-money-outsmart-the-market-join-the-smart-money-circle-a-sarhan-9781119282044|Fact: Most people do not beat the market. This book was written to change that statistic and skew the odds of success in your favor. There are many reasons why most people fail to achieve their investment goals but the one common denominator is that most people follow the crowd and are doing the same thing as everyone else. This book introduces and sheds light on a new school of thought, coined by the author, titled Psychological Analysis (PA) for investing/trading in capital markets. Conventional wisdom tells us that there are two primary schools of thought: fundamental and technical analysis. How many times have you seen a market (or stock) with “poor” fundamentals and/or technicals go up–or “great” fundamentals and/or technicals go down? Happens allthe time–clearly something is missing. PA fills that void. After studying every major economic and market cycle going back to the 3rd century, Adam coined the term Psychological Analysis for capital markets. His research found that the one constant throughout every major boom and bust in history has been psychology. The truth is human nature never changes. If you walk into a crowded theater anywhere in the world (or at any point in history or in the future) and yell FIRE! The reaction will be the same–the crowd will panic and flee. The same is true for how people react to markets (stocks, bonds, currencies, commodities, real-estate, tulips, etc). Bubbles and bursts happen all over the world, they always have and always will. History is littered with countless booms/busts from different centuries, cultures, religions, race, languages, markets (tulips, real-estate, stocks,etc), just to name a few. This evidence clearly illustrates that human nature doesn’t change and that there are more factors that influence price than just fundamental or technical analysis. Fear and greed are the two primary emotions that drive markets and are the primary driver for major market moves in history–up and down. Adam introduces th …